What’s the actual monetary value of a Like, Comment and/or Share on your Facebook Page?
Currently the best answer is……………’ I don’t know.’ and it’s kinda hard to make a strategy around this and then take it to the boss.
To just like a FB page is one kind of like, but as we are realizing, not all ‘Likes’ are created equal. There are the likes, comments and shares on a post for which we’re learning has even more value in the quest for ‘top of mind’ or ‘brand awareness’ marketing strategies. As evidenced in our quest to achieve #SocialMADNESS Supremacy in The Business Journal(USA) via Pacific Business News.
The basis of achieving points in this nationwide contest is through a super secret algorithm of each organizations Likes, Comments and Shares on their FB posts and similar demographic pressure points in ones Google+, Twitter & Linkedin presence.
As we follow through with the creation and placement of what seems to be rather meaningful content, our community of GVHawaiians have come alive like the fish at Pagoda restaurant do when it’s feeding time. It’s amazing because it’s like real-life real-time Classic Pavlovian Social Media Marketing(lack of a better description) unraveling daily…
It’s exciting to see marketing work you’ve done come to life, but not when there’s no tangible(monetary) way to directly link this kind of ‘brand awareness’ productivity cost with an organizations bottom line. Profits. Nothing against profits, but a good answer to my question would be better.
We have been asking this question the past few days from a few company owners, managers, assistant managers and retail staff in Honolulu. What is the real or monetary value on additional likes on your FB page? Since it’s common knowledge that companies should or must have a FB page in addition to a Twitter/Vine, Instagram/Video and possibly Pinterest platform presence, then what is it really worth? Is it $1 of one cent for every like?
Haven’t found an answer yet and maybe you have better luck with this one. Opine as you wish!